Agenda & Presentations

"What IF... We discussed the future of Creative Industries?"
Milan, 26-28 February 2012

   » BOOKLET/AGENDA (file PDF - 9 MB)

26 February 2012
Location: Palazzo Isimbardi - Hosted by Provincia di Milano
19h00 – 22h00 Welcome reception

19h00 Innovation Festival video presentation

19h10 - 19h40 Welcome addresses by
• Paolo Giovanni Del Nero, Councillor for Economic Development and Labour of the Province of Milan
• Paolo Guaitamacchi, Board of Directors of the Milan Chamber of Commerce
• Cristina Tajani, Councillor for Labour Policies, Economic Development, University and Research of the City of Milan

19h50 Cocktail and walking dinner

>> WELCOME VIDEO

Day 1 - 27 February 2012
Location Lombardy Region Building
Moderator: Renato Galliano, Director of Innovation, Economy and University - City of Milan

9h30 Registration

10h00-13h00 Plenary Session: What IF… Policy discussions led to better support for the Creative Industries?
10h00 Welcome addresses by

• Roberto Formigoni, President of the Lombardy Region
• Guido Podestà, President of the Province of Milan
• Andrea Gibelli, Vice-President the Region of Lombardy - Presentation on Policy for Creative Industries in the Lombardy Region

10h40 Stefaan de Clerck, Mayor Kortrijk and President of Designregio Kortrijk - Presentation: Kortrijk, a case study on design and creation

11h00 Antonio Tajani, Vice-President of the European Commission - Presentation on Policy for Creative Industries in Europe
11h20 Launch of European Creative Industries Alliance web portal

11h30 Music Intermezzo & coffee break

12h00 Vladimir Sucha, DG Education and Culture - Presentation of the Creative Europe Programme
12h20 Luca Francesco Garibaldo, founder and CEO of Jeco - What does it take to be a young creative enterpreneur?
12h30 Joao Mena de Matos, CEO European Design Centre - Presentation of the lessons of the Innovation Festival INNO-Action

12h45 Roundtable discussion: European Policy for Creative Industries: Where to from here?
• Francesco Baroni, General Department of Industry, Handicraft, Building and Cooperation of Lombardy Region
• Reinhard Büscher, Head of Unit DG Enterprise and Industry
• Roberto Calugi, Director of Development Business Area of the Milan Chamber of Commerce
• Alvise Biffi, President Young Enterpreneurs Assolombarda

13h30 Lunch

14h30-15h30 Plenary Session: What IF... there was a European Creative Industries Alliance?

14h30 Reinhard Büscher, Head of Unit DG Enterprise and Industry - Presentation of European Creative Industries Alliance
14h50 Johanna van Antwerpen, Amsterdam Innovation Motor - Presentation of European Creative Industries Alliance Policy Learning Platform

15h10 Barbara Cruz, European Design Centre & Eva Olde Monnikhof, Amsterdam Innovation Motor - Presentation of the European Creative Industries Alliance web portal

15h30 Fashion Intermezzo & coffee break

16h00- 18h00 Parallel sessions: What IF… the European Creative Industries Alliance had concrete actions?
• Parallel Session 1: Business Support (Voucher) Actions moderated by Reinhard Büscher, DG Enterprise and Industry
• Parallel Session 2: Access to Finance Actions moderated by Michela Michilli, Filas, Lazio Region
• Parallel Session 3: Cluster Excellence & Cooperation Actions moderated by Carsten Schierenbeck, DG Enterprise and Industry
David Furmage, Serious Games Institute Coventry University Enterprises West Midlands, UK - Presentation of Cluster2020

20h00 Conference dinner

Day 2 - 28 February 2012Location Lombardy Region Building
Moderator: Renato Galliano, Director of Innovation, Economy and University - City of Milan

9h30-11h15 Plenary session: What IF… we learned more about other European creative initiatives?

09h30 Paolo Giovanni Del Nero, Councillor for Economic Development and Labour of the Province of Milan: Welcome
09h35 Lucia Seel, On behalf of the Regional Government Authority Upper Austria - Pecha kucha Project CREA RE (INTERREG IVC)
09h40 Carsten Schierenbeck, DG Enterprise and Industry - Presentation of DG Enterprise and Industry initiatives valorising design 
10h00 Anna Whicher, Project Manager Design Wales - PDR, Cardiff Metropolitan University - Pecha Kucha Project SEE (INTERREG IVC)
10h05 Isabel Roig, Director Barcelona Design Centre and member of European Design Leadership Board - Presentation of the work of the European Design leadership Board Initiative
10h20 Lucie Sanchez, Project Manager Business Creation Area, Aster S. Cons. P.A., Bologna - Pecha Kucha: Project Creative Growth (INTERREG IVC)
10h25 Agnieszka Wojdyr, DG enterprise and Industry - Presentation on EU initiative for the competitiveness of the fashion industries
10h45 Esther Ruiten, Project Coordinator City of Arnhem - Pecha Kucha: Project Organza (INTERREG IVC)
10h50 Bernd Fesel, European Centre for Creative Economy - Presentation on European Creative Business Network
11h10 Andrew Mackenzie, Project Coordinator Dundee College, Scotland - Pecha Kucha project InCompass (INTERREG IVC)
11h15 Donato Giugliani, Project Coordinator Regional Council Nord Pas de Calais - Pecha Kucha: INTERREG IVC Project TOOL QUIZ

11h20 Coffee-break

11h50 – 13h00 Closing session: What IF… the end was just the beginning?

11h50 Roundtable discussion:
- Lucia Seel, CREA RE Project
- Reinhard Büscher, Head of Unit DG Enterprise and Industry
- Isabel Roig, Barcelona Design Centre &and Vice-President of BEDA
- Alberto Meomartini, President Assolombarda - Lombardy Industrial Association
- Joao Mena de Matos, CEO European Design Centre - Presentation

12h45 Reinhard Büscher, Head of Unit DG Enterprise and Industry - Closing remarks
13h00 End of conference
13h00 – 14h00 Lunch

14h00 – 18h00 Consortium meetings ECIA projects

"What IF... We discussed the future of Creative Industries?"
Managing & coordination: Cristina Terrusi

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